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Terms of use

Last updated: November 1, 2026

These terms are the ground rules for using lakely.ai. They’re a legal agreement between you and Lakely AI, operated by Wynn Bernards, Inc. ("Lakely," "we," "us"). By using the site, you’re agreeing to them. If you don’t agree, please don’t use the site.

We’ve kept them as short and readable as we can. The few parts in capital letters are there because the law asks us to make them stand out.

What these terms cover

These terms cover our website and everything on it: pages, articles, use case libraries, guides, tools and downloads.

They don’t cover client work. If your company hires us, the signed agreement between us (usually a master services agreement and a statement of work) governs that project. If those documents and these terms ever disagree, the signed agreement wins.

You need to be at least 18, or the age of majority where you live, to use the site. If you’re using it on behalf of your company, you’re confirming you’re allowed to accept these terms for them.

Using the site

You can browse, read, share links and download our free resources for use inside your own organization. Please don’t:

  • Copy, republish or resell our content as your own.
  • Scrape the site, or use bots or automated tools to pull content from it, including to train AI models.
  • Try to break into, overload or disrupt the site or the systems behind it.
  • Pretend to be someone else, or misrepresent your connection to a company.
  • Use the site for anything illegal or to send spam.

We may update, pause or remove parts of the site whenever we need to. If someone misuses it, we can block their access.

Who owns what

The content on this site, including our writing, use case libraries, frameworks, graphics, logo and the Lakely name, belongs to us or the people who licensed it to us. It’s protected by copyright and trademark law.

Sharing a link to our work is always fine. Quoting a short passage with credit and a link back is fine too. Anything beyond that, like reproducing a full guide or putting our material in something you sell, needs our written permission first. Just ask. We say yes more often than you’d think.

If you send us ideas, feedback or suggestions, we may use them to improve what we do without owing you anything for it. We won’t share your name with them unless you tell us we can.

AI tools and output

Some parts of the site may let you try AI features, like a use case finder or a chat assistant. A few honest notes about those:

  • AI can be wrong. It can sound confident and still miss the mark. Check anything important before you act on it.
  • Don’t put confidential, personal or regulated information into public tools on our site.
  • What you type may be processed by our AI providers to generate a response, as described in our Privacy Policy. It won’t be used to train models.
  • Output is a starting point, not a finished deliverable, and it may resemble output given to other people.

This isn’t professional advice

Our articles, use cases, ROI estimates and industry stats are here to inform you and get you thinking. They aren’t legal, financial, security or compliance advice, and they’re not a promise of specific results for your business. Every company is different. If you want a recommendation built around your situation, that’s what an engagement with us is for.

Links to other sites

We sometimes link to tools, research and websites run by other people. We don’t control them and we’re not responsible for what’s on them or how they handle your data. A link isn’t an endorsement unless we say it is.

Your privacy

Our Privacy Policy explains what information we collect through the site and how we use it. It’s part of these terms.

The fine print

This next part is standard legal language. It matters, so we’ve kept it, but we’ve trimmed it to what’s needed.

No warranties. THE SITE AND EVERYTHING ON IT IS PROVIDED "AS IS" AND "AS AVAILABLE." TO THE FULLEST EXTENT THE LAW ALLOWS, WE DON’T PROMISE THE SITE WILL ALWAYS BE AVAILABLE, ERROR-FREE OR SECURE, OR THAT ITS CONTENT IS COMPLETE, ACCURATE OR FIT FOR YOUR PARTICULAR PURPOSE.

Limits on our liability. TO THE FULLEST EXTENT THE LAW ALLOWS, LAKELY WON’T BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES, OR FOR LOST PROFITS, REVENUE OR DATA, THAT COME FROM USING THE SITE. IF WE ARE LIABLE TO YOU FOR ANYTHING RELATED TO THE SITE, OUR TOTAL LIABILITY WON’T BE MORE THAN CAD $100. Some places don’t allow these limits, so they may not all apply to you.

Your responsibility. If you misuse the site or break these terms and someone brings a claim against us because of it, you agree to cover our reasonable costs, including legal fees.

Governing law

These terms are governed by the laws of the Province of Ontario and the federal laws of Canada that apply there. Any dispute will be handled in the courts of Ontario, unless the law where you live gives you the right to bring it somewhere else.

Before anyone goes to court, we’d rather talk. If you have a problem, email us and give us 30 days to try to sort it out.

The rest

  • If a court decides part of these terms can’t be enforced, the rest still stands.
  • If we don’t enforce something right away, we haven’t given up the right to enforce it later.
  • You can’t transfer your rights under these terms to someone else. We can, for example if Lakely is acquired.
  • These terms, together with our Privacy Policy, are the whole agreement about your use of the site.

Changes to these terms

We’ll update these terms from time to time as the site and our business grow. When we do, we’ll change the date at the top. If a change is significant, we’ll put a clear notice on the site. Using the site after an update means you accept the new version.

Questions

If something here isn’t clear, ask us. We’d rather explain it than have you guess.

Email: legal@lakely.ai